Interfacing with the Top...
Over the years, Cook has worked with the top developers of many major projects. His expertise has grown due to career choices of being there when he was needed. In his youth, after graduation from high school, he was invited to go to work for the Texas Highway Department of Engineers as a surveyor and draftsman (They just came and got him the last day of school). Later he was offered a scholarship to Texas A&M for Engineering. Instead he opted for a degree in Communication Arts and paid for it himself. He graduated from Texas State University with one of the highest grades in his department. He later went to Dallas where he worked for the largest Graphics Studio in the Southwest. One of his clients was Ross Perot. His primary work was for Halliburton Industries. From there he went to work for International Silver as the Creative Director and Seminar Director for a book publisher. He delivered seminars all over the country at universities on the dictates of graphic communications. While there, he was promoted to a directors position on the management board.
As a result of his seminars and talent, Angelo State University hired him to head the creative publications section of the News & Information department, a part of the President's Office. For four years, Cook learned from the best, President Lloyd D. Vincent, and Cook's supervisor and friend, Mike Ryan. The university grew by several thousand students during Cook and Ryan's stint in creating a new image of the West Texas university.
The San Angelo Standard-Times hired Cook as its Assistant Publisher to redesign the entire "look" of the paper as a direct result of the redesign of the Angelo State publications and the success of the new marketing campaign he and Mike Ryan had developed.
At the paper, Cook received recognition from Editor & Publisher for his redesign work. He also received the National Family Weekly Award for the materials he designed for the paper. He was asked to redesign several West Texas publications and his illustrations were sought by the Presidential Museum of Midland, Texas. Cook began to be contacted by newspapers as far away as New Bedford, Mass. and Miami, Fla. to redesign their metro news products. Instead, Cook went to San Antonio to work with Harte Hanks Communications and various Advertising Agencies as a communications consultant.
In 1981 Cook started his own consulting firm and started freelancing with some of this nation's top firms. Most importantly, he was interfacing with the minds at the top, thereby making the marketing and advertising experience dynamic and expeditious.